Email is king when it comes to digital marketing. And using the best email marketing services could help you make money online faster than your competitors.
The online marketplace changes fast over the years. In the blink of an eye, marketing strategies that were once effective became outdated. Despite the rapid change in the trends and technologies, email marketing outlives and outperforms other marketing channels.
From small startups to a successful eCommerce store, email levels the score for entrepreneurs, regardless of budget or industry.
Why use email marketing software?
Whether you are in the business of affiliate marketing, blogging, consulting, eCommerce, freelancing, or digital marketing – it is very lucrative for you to set up your emails. Though you can run a digital marketing business on autopilot, as discussed in our 4-HOUR AGENCY, you still need to get the best email marketing software. The best email marketing tool is paramount to getting higher ROI out of your marketing campaigns.
Most email marketing tools have similar features. Thus, it is hard to find the right one for your business from hundreds of email marketing apps out there. They all claim to be the best email marketing tools for marketers and entrepreneurs. With every email marketing company saying the same thing, picking the best email marketing software is not that simple.
So we come up with this comparison of 5 best email marketing services to help you find the right one for your needs.
Things to look out for in an email marketing tool
As I have said earlier, many email marketing companies have similar features. To help you assess them better, here is a list of attributes to look for in email marketing apps.
- A drag-and-drop editor to create highly engaging email marketing content.
- Offers marketing automation so you can send personalized emails in bulk with less work.
- Ease in managing contact list and tracking email marketing campaign performance.
- Ensures that your emails don’t go to the spam folder.
Let’s take a look at some of the best email marketing tools and how do they compare against each other.
5 Best email marketing services software/tools
AWeber is one of the best email marketing services that have lots of glowing reviews from users and 3rd party review sites. Bloggers, affiliate marketers, and other online entrepreneurs found this to be an easy and fast email marketing tool to grow their business.
We use AWeber for more than a year already here at Freedomholic. And I like how simple and straightforward it is. It’s easy to set up and delivers emails in Inboxes more effectively than other email marketing apps.
Of all the features that an email marketing tool possesses, email deliverability is a must for me. Regardless if our newsletter is attractive and engaging, it is useless if it will not get delivered into the Inbox of our subscribers.
AWeber is the best email marketing software for any web-based business. It allows you to showcase your business to clients or customers through beautiful branded emails you can create in seconds. You can analyze the results of your marketing campaigns with the help of AWeber’s pre-built analytics and reporting.
On top of that, you can quickly integrate other platforms and apps with your email marketing. These include WordPress, Shopify, and PayPal.
With excellent customer support 24/7 to assist you with your email services issues, you won’t have to worry about not sending your emails on time.
AWeber is free to use if your subscribers are 500 and below. The basic features are available for creating emails and landing pages, so do the integrations, free migration, and live support. The subscriber-based pricing of their Pro plans ranges from $19 – $149 monthly.
If you have a low subscriber count, I recommend you try the free plan. You can always upgrade later to a Pro plan when you have already build your email list or want access to AWeber’s advanced features. Try AWeber now!
ConvertKit is one great option for bulk email marketing services. It is designed specifically for bloggers and online entrepreneurs. Other email marketing tools made for huge companies and corporations will make you pay for extra features you don’t need. It is a powerful email marketing software better suited for online business startups.
ConvertKit is a simple email marketing app mostly used by bloggers, business consultants, and online course instructors. Unlike AWeber, it has no email templates. Individuals trying to develop their brands are encouraged to send plain-text emails. It is perfect for creators who want to serve regular content to their audience that delivers better.
Key features include:
- Customizable forms
- 1-Click double opt-in
- Easy-to-create auto-responders
- Easily accessible analytics and data
- Content upgrade deliverability
Like most email marketing tools, ConvertKit paid plans depend on the number of subscribers. They offer a 14-day free trial for all paid plans with the lowest at $29/month. Yet, they have a free plan that will give you access to the following features:
- Unlimited landing pages & forms
- Unlimited traffic
- Customizable domain
- Send email broadcasts
- Subscriber tagging
- Manage 1,000 subscribers
To know why ConvertKit is one of the best email marketing services in the market, test them out today.
Known to be one of the best transactional email services, Sendinblue offers fully automated marketing automation to any business. Using its intuitive email builder and drag and drop editor, you can easily create customized emails. This email marketing tool offers other great features such as retargeting capabilities, customized landing pages, SMS marketing, and Facebook ads.
Sendinblue has a free plan that is pretty amazing if you’re a solo operation or starting a business with a limited budget. With four pricing tiers to choose from, you can find a plan that fits your business’ current needs for marketing.
Compared to AWeber and ConvertKit, MailerLite is a basic email marketing software. It sticks to the essentials and has no extra features and functionalities.
MailerLite has all the capabilities you need to send mass emails at an affordable price. You can get their Pro plan for as low as $10/month. With the free plan, you can send as much as 12,000 emails per month to a maximum of 1,000 subscribers.
MailerLite is ideal if you’re a beginner who wants to grow your business by sending engaging email campaigns to your audience.
Moosend is a beginner-friendly email platform that offers plenty of features for a very affordable price of $8/month. It’s an easy-to-use email marketing tool that comes with all the essentials plus advanced features. The latter includes real-time subject line AI optimization and weather-based email triggers.
This email marketing software is powerful enough to deliver results without breaking the bank. It is best for bloggers, eCommerce, publishers, SaaS, and small agencies. A Forever Free plan is available that lets you send unlimited emails and access the reporting & analytics feature.
Email may be an older medium for marketing yet, it is still supreme in driving results for online marketing campaigns. It is a true game-changer for both professionals and small to medium businesses. With the right marketing tactics and technology, email marketing can work for any business industry, regardless of size.
If you’re still not sure which tool to use, just use Aweber (I’ve tried many!).
I hope this article gave you a good rundown of the best email marketing services for your business. You may also want to see our other articles to help you earn money online in different ways. Or, subscribe to our email list to get exclusive tips and freebies.